Client: Kamstrup North America
Mixed Bag Media (MBM) partnered with Kamstrup North America to produce a series of training videos for their distributors, educating them in understanding the important features of their products and systems. The complexity of the material to be covered allowed MBM to utilize a range of video storytelling techniques, including spokespeople directly addressing the camera, graphics, and filming out in the field. A cohesive video series was created by weaving together this variety of approaches.
Kamstrup North America is the U.S. division of the Danish company known for providing smart water metering technology. In addition to selling water meters, Kamstrup offers an IT infrastructure that enables municipalities and counties throughout the U.S. to analyze and manage water consumption data efficiently. Their technology also includes a system for detecting leaks through triangulated echolocation, allowing local government agencies to save money and operate in a more environmentally friendly way.
Challenge
Kamstrup relies on third-party distributors to sell their products and systems, meaning these salespeople need comprehensive knowledge of both the meters and the underlying IT infrastructure. Kamstrup needed a series of training videos to educate distributors on the products and services, ensuring they could effectively explain and promote the system to potential customers. The videos had to cover a broad range of topics, from product functionality to data management, while also being easy to understand by a wide ranging audience.
Solution
Mixed Bag Media produced a series of engaging training videos that explained the technical and functional aspects of Kamstrup’s products and systems. The video series covered:
- The individual water meters
- The data gathering and remote reading systems
- Leak detection technology
- Specific case stories of successful implementations
Key Features of the Production
- Studio & Field Filming: The videos were a mix of studio shoots, where speakers presented in front of a green screen using a teleprompter, and on-location shoots, where Kamstrup representatives demonstrated meter reading processes both manually and through remote, drive-by systems.
- Graphics & Visuals: MBM collaborated with Kamstrup’s team to design clean, on-brand graphics that enhanced the explanation of complex data points, making them easily digestible for viewers.
- Collaborative Scripting: MBM worked closely with Kamstrup’s team of experienced solutions managers to develop scripts based on their standard presentations. These scripts were adapted for video and used with a teleprompter to ensure clear and concise delivery.
- Comprehensive Content: The training videos provided in-depth explanations, including specific case studies that highlighted the successful implementation of their water metering technology, such as in Oneida, TN, and Roe River Valley, OR.
Impact
The training videos offer a resource that distributors can access at any time. This allows Kamstrup to focus on other business areas while ensuring their third-party distributors are well-informed about the products and technology. The videos are not only a training tool but also an educational resource that can be revisited multiple times, ensuring a consistent and scalable training process.
Conclusion
By partnering with Mixed Bag Media, Kamstrup North America now has a dynamic training solution that effectively communicates the technical details of their products. The combination of detailed studio presentations, in-the-field demonstrations and clear graphic design ensures that Kamstrup distributors are better equipped to succeed in their roles.
